Study League

Overview

Study League is a gamified study platform that turns revision into a competitive, rewarding experience inspired by FIFA and NBA2K. Users earn points by studying, open packs for collectible stationery cards, battle friends in endurance revision sessions, and climb leaderboards - all while actually learning through AI-powered quizzes and flashcards.

The Challenge

Students struggle to stay motivated when studying alone. Traditional revision tools are boring and lack the competitive hooks that make games addictive. Getting initial traction without a marketing budget was also a major hurdle.

The Solution

Built a full FIFA/NBA2K-style gamification system on top of studying. Users earn points proportional to revision time and use them to open packs containing collectible stationery cards. Cards scale your point multiplier. Friend battles test who can revise the longest. AI quizzes and flashcards add actual learning value on top of the game mechanics. Growth came entirely through organic TikTok UGC content.

Technologies Used

Key Features

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  Points earned through active revision time with stopwatch-based tracking

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  AI-generated quizzes and flashcards that adapt to study content

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  Pack-opening system with collectible stationery cards (erasers, calculators, pencils)

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  Friend battles - endurance revision challenges to see who can study the longest

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  Leaderboards for friend groups with card-based point scaling

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  Full TikTok UGC marketing engine - 2M+ total views across two accounts

Results & Impact

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  6,000 users signed up in the first 4 months

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  $1,000 total revenue from a solo-built product

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  2M+ total views across two TikTok accounts

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  7,000 TikTok followers built from zero

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  One viral video hit 1.1M views driving the biggest growth spike

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  All acquisition was 100% organic - no paid marketing